The franchise, already wildly successful in Japan, was being prepared for an American introduction, starting with the translation and editing of the Pokémon show and its characters into English. ![]() In 1997, no one in the West knew what a “Pikachu” was. ![]() Despite its notoriety and global success, some of the theme’s key players - including singer Jason Paige, who ended up in litigation over what he considered unfair compensation - have been left behind along the way. The song’s back story, as colorful as it is, is more about icy corporate efficiency than the glowing, motivational tale its lyrics suggest. ![]() And the current Pokémon Go craze, despite not including the theme in its marketing or gameplay, boosted the song’s Spotify streams by 362 percent around the world the week after the game’s release (July 6). ![]() But, by virtue of it being the original - not to mention that memorable motto in the song’s hook - it’s far and away the most famous. In the vast web of Pokémon - which includes thousands of products licensed to 400 companies in well over 100 countries worldwide, adding up to a global value of some $45 billion, according to data from The Pokémon Company in Japan - the original “Pokémon Theme” is one of dozens of songs related to the franchise.
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